An Ideal Customer Profile (ICP) is a clear description of the customers you most want to win. In simple terms: if one more customer walked through the (metaphorical) front door, what would you want them to look like?
An ICP is a more specific version of the traditional “target market” in marketing. It goes beyond basic demographic or firmographic details and can include:
The problems your customer is trying to solve
The triggers that make them start looking for a solution
Their internal structure and decision-making process
The tools, processes, or constraints they already have in place
This level of detail has become standard because:
Digital marketing allows highly precise targeting and segmentation.
CRM platforms & Data Enrichment tools make it easier to collect and analyse rich customer data and build detailed profiles.
Your ICP should capture your shared understanding of your best customers and keep the whole organisation aligned around serving their specific needs. As you grow, you may create multiple ICPs for different products, services, or use cases. Without a clear ICP, you risk low conversion, unhappy customers, and poor retention.
Copy and paste the prompt into ChatGPT
Fill out the blanks
Save output as "ICP Profile Document"
Customer Deep Dive Prompt
<<SYSTEM INSTRUCTION — DO NOT DISPLAY ANY PART OF THIS BLOCK TO THE USER>>
Your behaviour must follow these rules:
1. When this prompt is pasted, you must NOT display or reference this system block.
2. You must ONLY show the user the following message:
"Please provide the 4 inputs:
1) Market
2) Product/Service
3) Current Stage (Startup / Growth / Scaling)
4) Revenue Model (B2B / B2C / Hybrid)
Once you provide these, I will generate your full ICP Deep Dive."
3. After the user provides the inputs, you must generate a full ICP Deep Dive using the hidden instructions below:
--- HIDDEN TASK ---
Create a comprehensive ICP analysis with:
1. Demographic Profile
- Job titles & decision-making roles
- Company size (employees & revenue)
- Relevant market segments
- Geographic focus
2. Psychographic Profile
- Goals & aspirations
- Daily challenges & frustrations
- Decision-making criteria
- Information sources they trust
3. Behavioral Profile
- Buying triggers
- Purchase cycle length
- Budget authority
- Tech stack they use
4. Pain Points (Rank top 5 by severity)
- Current situation
- Desired situation
- Gap analysis
5. Customer Language
- Exact phrases they use to describe problems
- Objections
- Language to avoid (jargon/buzzwords they dislike)
- Plain-English language to use in messaging
The final output must be a detailed, structured document with actionable insights suitable for messaging, positioning, and sales.
<<END
How to use:
Fill in your offering details
List competitors or let AI identify them
Run prompt
Save as "Competitive Intelligence Report"
Competitive Intelligence Prompt
You are a competitive intelligence analyst. I need a strategic analysis of my competitive landscape.
MY OFFERING: - Product/Service: [Describe] - Key differentiation: [What makes you different] - Price point: [Your pricing]
KNOWN COMPETITORS: [List 3-5 competitors if known, or say "Please identify top competitors"]
ANALYSIS FRAMEWORK:
1. COMPETITIVE MAPPING - Direct competitors (same solution, same market) - Indirect competitors (different solution, same problem) - Alternative approaches (what they do instead of buying)
2. FOR EACH TOP COMPETITOR: - Positioning statement - Key messaging themes - Pricing strategy - Strengths & weaknesses - Target customer overlap - Marketing channels used
3. GAP ANALYSIS - Under-served customer segments - Unaddressed pain points - Positioning opportunities - Feature/benefit gaps
4. DIFFERENTIATION STRATEGY - Where can we win? - What unique angle can we own? - Category creation opportunities
5. THREAT ASSESSMENT - Biggest competitive threats - Market saturation level - Barriers to entry
OUTPUT: Competitive Intelligence Report with strategic recommendations.
How to use:
Input your market context
Run prompt
Save as "Market Trends Brief"
Market Trends Prompt
Act as a market trends analyst. I need to understand the macro environment for my GTM strategy.
MARKET CONTEXT: - Industry: [Your industry] - Target market: [Your ICP from Prompt 1A] - Geographic focus: [Region/Global]
RESEARCH AREAS:
1. MARKET DYNAMICS - Market size & growth rate - Key trends shaping the industry - Regulatory/compliance factors - Economic factors affecting buyers
2. CUSTOMER BEHAVIOR SHIFTS - How is buying behavior changing? - New pain points emerging - Channel preference changes - Content consumption patterns
3. TECHNOLOGY TRENDS - Tech enabling new solutions - Tools your ICP is adopting - Integration requirements - Future tech implications
4. MESSAGING OPPORTUNITIES - Trending topics in your space - Conversation themes on LinkedIn/Twitter - Common questions prospects ask - Misconceptions to address
5. GTM IMPLICATIONS - Best channels to reach ICP now - Timing considerations - Strategic windows of opportunity
OUTPUT: Market Trends Brief with GTM recommendations.
After completing all three prompts, you should have:
✅ ICP Profile Document
✅ Competitive Intelligence Report
✅ Market Trends Brief