Brand Book Examples

A brand book defines how your brand looks, feels, and speaks. It's the reference point that keeps your expression consistent across every touchpoint—whether your team is creating a social post, designing a package, or briefing an agency partner.

This collection showcases real-world brand books from start-ups to global brands. Each example reveals a different approach to structuring visual identity, voice, and brand principles.

Use them as reference when building or refining your own guidelines. Notice how each brand defines its:

Core identity — Mission, values, and positioning
Visual system — Logo standards, colour, typography, and imagery
Voice and tone — How the brand speaks and why
Application — Real examples across digital, print, and physical spaces